Crafting the Future of Stationery & Lifestyle
Bansal Group is a premier brand house dedicated to building high-quality private labels. From the heritage of INTELIQQ to the modern design of XYROS, we combine decades of distribution expertise with a passion for functional excellence.
From Concept to Global Distribution
We don't just distribute; we build brands that resonate. By integrating contract manufacturing with our robust multi-channel distribution network, we bring premium stationery and lifestyle products directly to the modern consumer.
Brand Development
In-house design and product engineering for market-ready products.
Strategic Sourcing
Expert contract manufacturing oversight and quality control.
Multi-Channel Reach
Strong presence across Offline, Online Wholesale, and D2C.
Market Intelligence
Data-driven scaling via Amazon and our own platforms.
Our Leading Private Labels
The Private Label Advantage
Better Margins
Full Brand Control
Long-term Equity
Scalable Model
Built In-House. Ready in the Market.
InteliQQ
Our dedicated private label for office stationery and notebooks — designed to meet the everyday productivity needs of modern workplaces and businesses.
Reliable quality, functional design, and cost-effective stationery solutions for offices, institutions, and professionals.
XYROS
Our foray into high-performance carry-wear — built for the contemporary student and professional lifestyle.
Functional backpacks and bags designed for the contemporary lifestyle.
Designed to Perform.
Built to Scale.
A modern stationery bag brand developed under our Private Label vertical — focused on functional design, quality, and everyday usability.
Explore XYROS →Function-First Design
Smart compartments & practical layouts
Durable Materials
Strong stitching and reliable finishes
Clean Aesthetics
Minimal designs for all age groups
Consistent Quality
Uniformity across production batches
Backpacks
School Bags
Office / Laptop Bags
Utility Pouches
Where We Operate
We believe in being where our customers are. Our brands are scaled through a sophisticated ecosystem that ensures maximum accessibility.
Offline Distribution
A vast network of retail partners and wholesalers ensuring pan-India physical presence.
Online Wholesale
With TrueWholesale, we reach thousands of retailers and wholesalers across India.
Direct-to-Consumer
Engaging directly through dedicated brand stores and presence on Amazon.
Interested in Partnering With Our Brands?
Whether you are a distributor, a retailer, or a corporate partner, let's grow together.
Connect With Us →