Building India's
Stationery Backbone
for Over 30 Years
With deep-rooted industry expertise, strong relationships across brands and retailers, and technology adoption, Bansal Group powers stationery distribution across traditional and emerging channels.
Built on Relationships.
Driven by Scale.
For over 3 decades, Bansal Group has been a trusted name in India's stationery industry. What began as a strong distribution foundation has evolved into a multi-vertical ecosystem spanning offline, online, and emerging channels.
Our strength lies in deep category understanding, long-standing partnerships, and the ability to adapt to how the market moves.
- In-depth stationery category expertise
- Strong relationships with brands & customers
- Experienced leadership and execution-driven team
- Robust infrastructure and supply chain
- Multi-channel distribution strategy
Numbers That Define Us
Three decades of growth — measured in reach, relationships, and impact.
Trusted by Leading Brands
Strong partnerships built over decades of consistent delivery and trust.
Explore Our Verticals
Each vertical is an independent powerhouse, together forming India's most comprehensive stationery distribution network.
Offline Distribution
Since 1996, Bansal Group has grown its offline distribution consistently under the entity of Bansal Enterprises, ensuring strong market penetration and consistent supply chain up to Tier IV cities. The group's offline distribution has earned the trust of national and multinational brands in the Rajasthan market.
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Online Wholesale (B2B)
With the launch of TrueWholesale Stationery App in 2001, the Group was a pioneer in stationery industry-specific online B2B wholesale. TrueWholesale commands a reputation of India's largest online stationery wholesale, with app-based ordering of 3000+ products across 100+ brands delivered across India.
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Private Label
Our dedicated private label for office stationery and notebooks — designed to meet the everyday productivity needs of modern workplaces and businesses. Focus Reliable quality, functional design, and cost-effective stationery solutions for offices, institutions, and professionals.
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Corporate Supply
The Group's tech-enabled Corporate Supply Portal (TrueWholesale CSP) is an industry-first initiative designed for corporates, institutions, and enterprise clients. It eases institutional buying seamlessly across multiple branches, with analytics, controls and approvals built in.
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Events & Promotions
The Group has launched Jaipur Paper & Stationery Expo — a one-of-a-kind regional B2B expo that connects brands, distributors and B2B buyers across categories such as Stationery, Notebooks, Art & Craft, Back to School, and office supplies.
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New Age Distribution
The Group is powering its growth by leveraging new age distribution models such as Quick Commerce, B2C channel and Modern Retail formats to meet evolving consumer buying behaviour.
Explore More →Why Industry Leaders
Choose Us
For over three decades, we have built trust with India's leading stationery brands and retail networks — through consistent execution, deep category expertise, and a forward-looking approach.
Proven Presence
30+ years of proven industry presence built on consistent execution across Rajasthan and beyond.
Deep Category Understanding
We don't just distribute — we understand the stationery category end to end, from product to market.
Strong Network
Trusted relationships across brands, retailers, and institutions — built over decades of consistent delivery.
Offline + Online Integration
Seamless integration of offline and online distribution channels — one ecosystem, infinite reach.
Forward Looking Approach
Future-ready growth through new-age channels — Quick Commerce, D2C, and evolving market needs.
Ready to Partner with India's
Most Trusted Stationery Distributor?
Join 600+ distributors and 100+ brands who trust Bansal Group for consistent, scalable distribution.
Insights from the Industry
Perspectives, trends, and insights shaping the future of stationery and distribution.
The Future of B2B Stationery Distribution in India
How digitalization is reshaping traditional retail networks in tier-2 and tier-3 cities.
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Why Premium Stationery is the Next Big Growth Driver
Exploring the shift in consumer preference toward high-end writing instruments.
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Integrating Quick Commerce into Traditional Wholesale
Lessons learned from Bansal Group's pivot into rapid delivery systems.
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Highlights from the Jaipur Paper & Stationery Expo
The major announcements and networking breakthroughs from this year's event.
Read More →Built by Experience
Guided by legacy leaders, driven by modern visionaries.
Mahesh Chand Gupta
The visionary who established the Bansal foundation three decades ago.
Madhup Bansal
Scaling the group's digital footprint and global brand partnerships.
Swati Bansal
Leading procurement with a sharp focus on quality, consistency, and strong supplier relationships.
