Building India's Stationery
Backbone for Over 30 Years
With deep-rooted industry expertise, we power
stationery distribution across traditional and emerging channels.
Built on Relationships.
Driven by Scale
For over 3 decades, Bansal Group has been a trusted name in India’s stationery industry. What began as a strong distribution foundation has evolved into a multi-vertical ecosystem spanning offline, online, and emerging channels.
Our strength lies in deep category understanding, long-standing partnerships, and the ability to adapt to how the market moves.
- In-depth stationery category expertise
- Strong relationships with brands & customers
- Experienced leadership and execution-driven team
- Robust infrastructure and supply chain
- Multi-channel distribution strategy
Trusted by Leading Brands
Strong partnerships built over decades of consistent delivery and trust. (all logos)
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Our Verticals
India’s most comprehensive stationery distribution network.
Offline Distribution
Since 1996, Bansal Group has grown its offline distribution consistently under the entity of Bansal Enterprises, ensuring strong market penetration and consistent supply chain up to Tier IV cities. The group's offline distribution has earned the trust of national and multinational brands in the Rajasthan market.
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Online Wholesale (B2B)
With the launch of TrueWholesale Stationery App in 2001, the Group was a pioneer in stationery industry-specific online B2B wholesale. TrueWholesale commands a reputation of India's largest online stationery wholesale, with app-based ordering of 3000+ products across 100+ brands delivered across India.
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Private Label
The Group forayed into its own private label notebooks, stationery and backpack brands, backed by multi-channel distribution strategy to plug the market gap and provide its customers a holistic buying experience.
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Corporate Supply
The Group's tech-enabled Corporate Supply Portal (TrueWholesale CSP) is an industry-first initiative designed for corporates, institutions, and enterprise clients. It eases institutional buying seamlessly across multiple branches, with analytics, controls and approvals built in.
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Events & Promotions
The Group has launched Jaipur Paper & Stationery Expo — a one-of-a-kind regional B2B expo that connects brands, distributors and B2B buyers across Stationery, Notebooks, Art & Craft, Back to School, and office supplies.
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New Age Distribution
The Group is powering its growth by leveraging new age distribution models such as Quick Commerce, B2C channel and Modern Retail formats to meet evolving consumer buying behaviour.
Explore More →Why Industry Leaders Choose Us
Proven Presence
30+ years of proven industry presence built on consistent execution.
Deep Category Understanding
We don't just distribute. We understand the stationery category end to end.
Strong Network
Trusted relationships across brands, retailers, and institutions.
Offline + Online Integration
Seamless integration of offline and online distribution channels.
Forward Looking Approach
Future-ready growth through new-age channels and evolving market needs.
Insights from the Industry
Perspectives, trends, and insights shaping the future of stationery and distribution.
The Future of B2B Stationery Distribution in India
How digitalization is reshaping traditional retail networks in tier-2 and tier-3 cities.
Read More →Why Premium Stationery is the Next Big Growth Driver
Exploring the shift in consumer preference toward high-end writing instruments.
Read More →Integrating Quick Commerce into Traditional Wholesale
Lessons learned from Bansal Group's pivot into rapid delivery systems.
Read More →Highlights from the Jaipur Paper & Stationery Expo
The major announcements and networking breakthroughs from this year's event.
Read More →Built by Experience
Guided by legacy leaders, driven by modern visionaries.
Mahesh Chand Gupta
The visionary who established the Bansal foundation three decades ago.
Madhup Bansal
Scaling the group's digital footprint and global brand partnerships.
Senior Leadership
A collective of 15+ industry veterans managing operations, tech, and logistics.
Leading the transformation of India’s stationery distribution through technology and legacy.
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Bansal Enterprises
F 35/A, Badharna, VKI Extn, Jaipur, Rajasthan 302013