Supply Chain
The Future of B2B Stationery Distribution in 2024
How digitalization is reshaping traditional retail networks in tier-2 and tier-3 cities.
Building India's Stationery
Backbone for Over 30 Years
With deep-rooted industry expertise, we power stationery distribution across traditional and emerging channels.
30+ Years Legacy
Strong Brand Relationships
Pan-India Reach
Multi-Channel Distribution
Built on Relationships.
Driven by Scale.
For over three decades, Bansal Group has stood as a pillar of reliability in the Indian stationery ecosystem. Our journey began with a vision to streamline complex supply chains, evolving into a multi-vertical powerhouse that bridges the gap between manufacturers and millions of end-users.
Heritage First
Three decades of trust-building with local retailers and global giants.
Modern Reach
Seamlessly integrating traditional distribution with high-tech B2B platforms.
30+
Years of Excellence
Scale That Speaks for Itself
30+
Years Experience
2000+
Distributors
400+
Cities Covered
40k
Sq Ft Infra
Trusted by Leading Brands
Classmate
Reynolds
Parker
Luxor
Doms
Faber-Castell
Our Diverse Verticals
A unified ecosystem powering every facet of the stationery supply chain.
Offline Distribution
Bansal Enterprises: The foundation of our legacy since 1995, serving thousands of traditional retail touchpoints across North India.
Online Wholesale (B2B)
TrueWholesale: Digitizing the supply chain since 2021. A mobile-first B2B platform connecting retailers directly to global brands.
Private Label
Manufacturing premium quality notebooks and paper products under our proprietary brand Shri Krishna Notebooks.
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Corporate Supply
TrueWholesale CSP: A dedicated portal providing specialized bulk procurement solutions for large-scale enterprises and educational institutions.
Events & Promotions
Organizers of the Jaipur Paper & Stationery Expo — the region's largest industry gathering for innovation and networking.
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New Age Distribution
Adapting to the future with specialized logistics for Quick Commerce platforms, D2C brand fulfillment, and modern retail chains.
Why Industry Leaders Choose Us
01
Unmatched Network
Direct access to 2000+ specialized distributors and 400+ cities across India.
02
Tech-Enabled Logistics
Proprietary tracking systems and 40,000 sq ft warehousing ensures zero-lag supply chain.
03
Legacy of Integrity
Built on 30 years of transparent financial dealings and brand protection protocols.
04
Multi-Channel Expertise
Simultaneous management of General Trade, Modern Trade, and Q-Commerce needs.
05
Market Intelligence
Real-time data insights from the Jaipur Expo and TrueWholesale feedback loops.
Insights from the Industry
Staying ahead of trends in India's booming stationery market.
Market Trends
Why Premium Stationery is the Next Big Growth Driver
Exploring the shift in consumer preference toward high-end writing instruments.
Technology
Integrating Quick-Commerce into Traditional Wholesale
Lessons learned from Bansal Group's pivot into rapid delivery systems.
Events
Highlights from the Jaipur Paper & Stationery Expo
The major announcements and networking breakthroughs from this year's event.
Built by Experience
Guided by legacy leaders, driven by modern visionaries.
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Mahesh Chand Gupta
Founder & Chairman
The visionary who established the Bansal foundation three decades ago.
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Madhup Bansal
CEO & Managing Director
Scaling the group's digital footprint and global brand partnerships.
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Senior Leadership
A collective of 15+ industry veterans managing operations, tech, and logistics.
OUR PEOPLE • OUR STRENGTH
Looking to Grow in the
Stationery Industry?
Whether you are a brand looking for distribution or a retailer looking to source premium products, let's build the future together.