“A product with better distribution will always win over a superior product with poor distribution or customer access. It’s not fair. It’s not right. But it’s reality!”
By Stephen Davis, Managing Director, CXO Advisory group

We believe setting the right channel and distribution network will be the key to success in today’s competitive world. We have the experience, relationships in the trade and market access to plan the most suitable distribution channel for consumer goods product range.

  • Actively participation in creating and growing the right distribution network for the brand.
  • Maintaining the trade pricing to ensure the price parity is maintained across different layers of the distribution system.
  • Planning various types of trade promotional and incentive schemes to boost sales.
  • Coordination with the sales team to ensure maximum sales team coverage.