30 Years. One Industry.
Endless Evolution.
From distribution roots to a multi-channel ecosystem—this is the journey of Bansal Group.
How It Started.
How It Scaled.
Three decades of consistent growth, bold decisions, and an unwavering focus on building India's best stationery distribution house.
The Beginning
Founder Mahesh Chand Gupta left his bank job to start the distribution business in 1996 with Camlin Limited. A humble beginning with strong conviction of building a professional, stationery-focused distribution house.
Setting Foundation
The group experimented with various brands and learnt the nitty-gritty of distribution. When Madhup Bansal joined in 2009, a strong foundation was set with a professional approach and the best HR policies.
The Scale
Heavy investment in infrastructure and top talent. The Group embarked on a journey of building India's best managed and fastest growing stationery-focused distribution house.
The Shift
With rapid digitisation fuelled by the COVID era, the Group swiftly entered online distribution, modernised its infrastructure, and invested in people to prepare for a high growth trajectory.
Today
An integrated ecosystem of stationery distribution — working across multiple channels, backed by industry knowledge, people, and technology. With world-class infrastructure and an entrepreneurship mindset, the Group is unstoppable.
More Than a Business.
An Ecosystem.
Offline Distribution
30+ years of deep retail penetration across Tier I to Tier IV cities through Bansal Enterprises.
Online Wholesale
India's largest stationery B2B platform — TrueWholesale — with 3000+ products across 100+ brands.
Private Label
Premium in-house brands — Shri Krishna Notebooks & XYROS — built for scale and market differentiation.
Corporate Supply
TrueWholesale CSP — an industry-first portal for institutional and enterprise bulk procurement.
Events & Promotions
Jaipur Paper & Stationery Expo — a regional B2B platform connecting brands, distributors and buyers.
New Age Distribution
Quick Commerce, D2C and Modern Retail channels — built for how consumers buy today.
One Group. Six Verticals. Infinite Reach.
Every vertical is built to complement the other — creating a distribution ecosystem unlike any other in India.
Numbers That Define Us
What Has Stayed Constant
Through decades of change, four core principles have remained the foundation of everything we do.
Relationships First
Everything we've built stands on long-term trust with brands, retailers, and partners.
Deep Understanding
We don't just distribute — we understand the stationery category end to end.
Consistency at Scale
Execution that businesses can rely on — across every city, every channel, every time.
Always Evolving
Adapting to how the market moves — from offline roots to quick commerce and beyond.
The People Behind the Journey
Guided by experience, driven by vision.
Mahesh Chand Gupta
With decades of experience and a reputation for integrity, Mr. Mahesh Chand Gupta is the cornerstone of the Bansal Group. Widely recognized as "Bansal Ji," he serves as a pivotal mentor to the industry, providing the wisdom and guidance that have defined the group's long-standing success.
Madhup Bansal
As CEO, Madhup Bansal infuses the group with the dynamism required to lead in today's fast-paced market. He has been instrumental in transforming the firm into a multi-channel distribution house, leveraging cutting-edge technology to drive operational efficiency.
Still Building.
Still Growing.
What started as a distribution business continues to evolve into a future-ready stationery ecosystem — one vertical, one partnership, one city at a time.
Be a Part of the Next Chapter
Partner with a group that understands the market,
the network, and the future of distribution.